Lisbon / Strategic Copywriting / Narrative Strategy for Tech
I help tech companies and founders translate what they do into what people actually understand. Then I write it so it works.
What I do
For tech companies with a product they can't explain and a brand that sounds like everyone else's. Landing pages, content strategy, marketing assets. The kind of copy that earns attention instead of asking for it.
I show founders and small teams how to work with AI without losing the thing that made their voice worth reading. You scale. You stay legible.
For brands that have traction but no narrative thread. I find the storyline that holds your audience and build the structure to carry it forward.
About
I'm a Luso-Canadian writer and strategist based in Lisbon, raised between two languages and two cultures. That tension is where I work.
My journalism career started in print, covering everything from campus politics to health, culture, and the particular texture of city life. Over time, the work expanded into brand strategy and tech marketing, where I found that the same skill applies: the ability to locate the real story and write it without flinching.
The standard doesn't change with the client. Compression without distortion, whether it's a SaaS startup or a magazine editor.
Strategic Tech Marketing · Creative Writing · Film
1:1 Sessions
A focused session that gets to the thing you've been circling. Your voice, your positioning, your edge. No frameworks, no homework, no vague takeaways.
90-minute session on Google Meet.
Summary report: what's working, what isn't, and what to do next.
Direct. Custom. No filler.
Best for founders, small teams, and anyone who's tired of consultants telling them what they already know.
What clients say
"Sandy is a phenomenal talent and a rare find: someone who works lightning-fast and thinks even faster. She raises the bar for what to expect from a creative team member. Any marketing leader lucky enough to hire her will soon realize they have a new secret weapon for high-quality and high-volume outputs."Shelley SteigerwaldCMO, Marketing in Tandem
"She consistently delivered high-quality copy with quick turnaround times, even under tight deadlines. Her collaborative nature made her a joy to work with. What truly sets Sandy apart is her strategic thinking: she not only writes to meet immediate needs but ensures her copy aligns with long-term brand goals."Emma BlackmoreFractional CMO
"Her capacity to get on board, ideate and deliver on strategic content and copy, as well as dive into details when required and produce quickly, is highly valued."Kelli-Carolin ParkjaMarketing Director & Advisor
Contact
For general inquiries or to discuss a project, use the form below. To book a strategy session directly, use the link at the bottom.